With wise leading from Lance Gokongwei, Cebu Pacific has proven itself to be a major player in the airline industry, nearly kicking the ailing Philippine Airlines off the edge. True to its promise, the budget airline has truly made every Juan fly. The marketing strategies, although patterned with Air Asia (world leader in budget airlines), have been very effective.
The good news has just begun. The Gokongwei family has included hotel accommodations in their line of businesses. Months ago, they have spread an e-newsletter launch of their new site, gohotels.ph, which offers rooms for as low as 388 Philippine pesos per night only. The location of their first structure is in the prime area of EDSA corner Pioneer Street in Mandaluyong City. The property is called Robinsons Cybergate Plaza. A mall is adjacent to the hotel and the Boni Station of the MRT is only a few minutes walk. Since the property is along EDSA, buses and taxis are in abundance. Near Makati and Ortigas, this hotel is nested perfectly.
Bookings made ahead of time are awarded lower rates. Expect sales and discounts to be thrown as the same strategy will be used as Cebu Pacific's. Gohotels.ph is a place for every Juan, and is especially convenient for Balikbayans who wish to stay for an extended period of time. Their doors open this July 2010. You can book your reservation here.
